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Like many of you, the outdoors have been a part of my life as long as I can remember, especially fishing. Dad had a fishing rod in my hand from an early age and that's something I don't take for granted.

Growing up, I always wanted to be able to work for a fishing tackle company. The process being how baits were designed, made, and brought to market intrigued me, I've always been a hands-on type of guy. But as we know, jobs in this industry don't come easy. Often times it's who you know, not so much what you know.

In the spring of 2020 my opportunity came, tungsten weights. A flooded marketplace that would have scared away most, yet I saw an opportunity. Offer premium tungsten weights at a price well below the competition. We started out with just 5 SKUs of flipping weights but quickly grew to an offering of over 150 SKUs. Still selling just tungsten weights I often thought "how can I grow this"?

It's funny how things just fall into place when they're meant to happen, and in the fall of 2021 the next opportunity came. With the purchase of River Rat Tackle Company LLC we went from just a tungsten weight company to a full blown tackle company. Expanding our offering to over 300+ SKUs of tournament proven fishing tackle. Featuring a full lineup of tungsten weights, 4 different styles of jigs, a variety of terminal tackle, 10+ unique hand poured soft plastics, and an apparel lineup fit for every situation, we have something for everyone.

To this day we're always working on something new and looking for the next opportunity to provide something of value in the industry. We march forward with the same mindset that we had on day one, provide Premium Tackle - For Anglers, by AnglersBut don't just take our word for it, I invite you to buy some of our products and test them out for yourself. 


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We strive to offer affordable products for the everyday angler.